Think You Know Everything About Article Marketing? Test Yourself!
Article marketing can easily be dismissed as over-saturated and
outdated. After all, it is one of the easiest and simplest ways of
getting traffic and backlinks to a website, which is why so many
beginning internet marketers start out with article marketing.
However, this doesn’t mean that article marketing no longer works.
All this means is that you and I need to step up our game.
If you’ve done any article marketing in the past, you know that
next to the headline, your resource box is the most important
element of your article. In the next few paragraphs, we’re going to
be running through a quick three question multiple choice quiz
about incorporating massively powerful resource boxes into your
article marketing campaigns.
Got your thinking cap on? Let’s get started!
1. What’s the most important element you must consider when writing
your resource box?
a) Your readers are busy
b) Nobody cares about you
c) Nobody likes reading resource boxes.
The correct answer here is b, nobody cares about you.
This sounds harsh, but it’s true. In Dale Carnegie’s masterpiece,
“How To Win Friends and Influence People,” he constantly stresses
the importance about talking about the OTHER person, instead of
talking about yourself during a conversation.
This is just as true with resource boxes as it is in a
conversation. Remember, your reader doesn’t care about you at the
moment. The entire reason your reader clicked on your article in
the first place was because he thought that he might be able to
improve HIS life in some way.
You’ve no doubt seen article resource boxes that sound something
like this:
“James Franklin has been staying fit and helping others to do the
same for the last 5 years, and has a website at…”
Who cares?
Put yourself in the mind of your readers as you write your resource
box. If they are truly interested in you, they are can click on
your bio box. The resource box isn’t the place to focus on your
life.
2. What should your resource box should be centered around?
a) Benefits to the reader
b) Your credibility
c) The problems your readers face
The correct answer here is a, benefits to the reader.
Make your resource box benefit driven. Remember, your readers are
looking for a solution to their problems. Since this is the case,
make it VERY clear why they will benefit from clicking on the link
in your resource box.
Take a look at the two following examples:
“For dog training advice, click here.”
“If you want to discover how to train your dog to recognize and
obey the words “sit,” and “stay,” in three days, you must not miss
what I have for you here:”
Based on the benefits these boxes promise, which one would YOU
click on?
3. You should _________ your resource box with your article.
a) Separate
b) Mix
c) Blend
The correct answer here is c. You should blend your resource box in
with your article.
Tacking on a disjointed resource box to the end of your article
will cause your CTR to sink like a cinder-block. However, ensuring
that your tone and formatting is in tune with your article will
give you a dramatic boost to your resource box clicks.
How did you do on this quiz? Remember that nobody cares about you,
remember to focus on the benefits of your reader, and remember to
blend your resource box in with your article. These tips are
simple, but keep them in mind and watch your article CTR’s
skyrocket!
For a detailed course on Article Marketing, check out Article
Marketing Domination right now.

